The Sony PlayStation 3 for its built-in Blu-ray player may have another reason to feel good about themselves. Sony has confirmed that in September the multitalented game console will receive a firmware update that allows it to play 3D Blu-ray discs. “In September this year, we’re launching another Firmware upgrade–and this one is going to upgrade the PS3 to support Blu-ray movies in 3D,” said Mick Hocking, senior director of Sony Computer Entertainment Europe, at a press event in London late last week. He also mentioned future upgrades to support 3D photos and 3D YouTube videos. The console’s update for 3D gaming came worldwide in June. When the 3D Blu-ray upgrade hits homes this fall, the crucial installed base of 3D-compatible Blu-ray hardware will increase significantly; there are “35.8 million PlayStation 3s out there,” according to Hocking. The upgrade, which we assume will be free as usual, makes the cost of upgrading to 3D a bit less expensive than before. Of course, you’ll still need a new TV and expensive glasses for everyone, but at least PS3 owners won’t have to buy a new Blu-ray player.
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Even high fashion is going 3D. As unpredictable and unbelievable as it seems, XpanD recently brought 3D technology to Paris Haute Couture Week. Maybe 3D isn’t just a fad after all. No, the models didn’t wear fancy 3D-ready glasses. Rather XpanD shot selected runway shows by world-renowned designers such as Jean-Paul Gaultier and Valentino in native 3D to be aired on TV. Fashion shows doesn’t seem like the most likely choice for developing 3D television programming, but it would be very interesting to see models in lavish clothes walk straight into the living room.
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There’re countless 3D TV stories floating in cyberspace, but a particular commentary from IT news site DigiTimes caught our attention. Besides the usual projected shipping volumes and revenue (yawn) for the lucrative 3D TV market, there’re two parts of the article which stand out from the rest. Firstly, Korea HelloVision cable TV network and the country’s digital satellite broadcasting have started airing 3D programs, paving the way for other regional operators to embrace the new 3D format and equipment. Another interesting news is that Sony has mentioned its 3D TVs in 2010 will be priced at about US$100 to US$200 higher that the 2D Bravias. This is quite reassuring considering the lack of 3D content at the moment, though it does not tally with the information we managed to gather earlier from a vendor.
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